NOBLE created Blanco's Brand Framework, their North star document, that guided the brand's partners and creators to be fully immersed in who Blanco is, what they stand for, and what set them apart. We dove into the project with the mindset of margaritas and created a brand that felt all-inclusive and fun for our fiesta loving customer. Blanco Cantina established itself as "your Fiesta HQ" - the friendly neighbourhood stop for tacos and a tequila experience like no other.

After conceptualizing Blanco's brand, we got to work bringing it to life with a Content and Visual guide. We established logo applications, fonts, and colours with a bright, bold palette, poppy font, and branded elements like the signature sugar skull, confetti pattern and papel picado. From there, we outlined how to bring the brand to market, creating a system of directives that Blanco's internal teams could easily adopt, train, and execute.

Biting off as much taco as we could chew, NOBLE was also the brains behind Blanco's New Restaurant Opening Campaigns - creating a repeatable process as they aimed to open 50 new locations across Canada. Armed with extensive Market Research, we partnered with local creators and media channels to create buzz on opening night for 5 brand new Blanco franchises. The process was packaged and easily repeated for future fiestas.

In the world of social media, we captured Blanco's vibrant interiors, flavourful food, colourful cocktails & cool playlists through bright and warm photography and video.