17th Ave Calgary
No one really says Uptown 17.
In 2012, the Uptown 17 BRZ issued a request for proposals for marketing & communications to support the retailers, restaurants and professional services on 17th Avenue. The Uptown 17 brand hadn’t seen a refresh in over 17 years, and Bespoke Projects was tasked with giving the avenue a makeover.
We knew that each business on 17th had its own distinct brand, but together they formed a hub of energy with a common culture. We also understood that the new 17th Avenue brand needed to reflect the personality of the avenue as a trendy urban spot, but one with a deep sense of community pride.
As Agency of Record for the BRZ from 2012 - 2016, we set out to create an inclusive brand that spoke to the unique individuals who call 17th Ave home while propelling the brand into a digital world with the first-ever 17th Ave RED social media channels, branded hashtag and redesigned website.
Meet me on 17th.
Graphic Design
Environment Branding
Marketing Strategy + Execution
Media Buying
Web Content Creation
Internal Communication
Project Management
Social Media
Thank you for featuring our business on the website! You guys are awesome! It's really means a lot to us and it's really amazing to have this program to bring together our community and support each other.
- Less 17
