A NOBLE PROPOSAL
TQ/MX
April 2026
This proposal is strictly private, confidential, and personal to its recipients and should not be copied, distributed, or reproduced in whole or in part, nor passed to any third party.
NOBLE
×
WELLINGTON
×
NOBLE × WELLINGTON ×
At NOBLE, we pride ourselves on fostering partnerships with our clients and arming them with the tools they need to do great work. Our process ensures everyone on your team is fully immersed in who you are, what you stand for, and what sets you apart.
We’ve been building brands that meet business needs since 2012. Experience has taught us that no two projects are alike, and the best results are achieved when one-of-a-kind solutions are applied. We take this approach to everything we do - we start with the heart of the project and build the body around it. Putting strategy first allows us to authentically connect with your audience and create a brand with clear meaning and purpose.
We are inspired by TQ/MX's dedication to crafting bold, authentic flavours and desiring to elevate the tequila and margarita experience across Canada. Born from the success of Añejo and Blanco Cantina, two of Franworks' most celebrated restaurant concepts, TQ/MX represents an exciting evolution from beloved in-house staple to retail product, bringing the same quality and character that has kept guests coming back, straight to the shelves. We believe that a cohesive brand identity will capture the spirit and energy at the heart of TQ/MX, while establishing its presence as a credible and compelling new player in the retail tequila and margarita market. We would be honoured to collaborate with you on a cohesive brand identity that honours TQ/MX's restaurant roots while boldly positioning it for the retail world.
PROCESS
×
PROCESS ×
WHEN DEVELOPING CREATIVE WORK, NOBLE FOLLOWS THIS PROCESS:
Onboarding
Research + Discovery
Creative Brief
Concept Development
Presentation + Feedback
File Production
Post Launch Support
DELIVERABLES:
Brand Framework
Brand Identity: Logo pack
Colour Palette + Typography
Brand + Visual Guide
Label Designs
INVESTMENT
×
INVESTMENT ×
ONBOARDING
At the onset of each project we gather information about your organization through our onboarding process. This process includes our meet and greet, scope and timeline review, setting key milestones and deliverables.
> This stage takes approx. 1 week
BRAND FRAMEWORK | $$$
We’ll begin with a discovery session to get a thorough picture of Tequila (TQ) and Margarita Mix (MX). This will help us to better understand what has been established - where you are now vs. where you want to be, as well as bring our outside perspective and new ideas you may not have thought of.
Deliverables: Create brand documents (architecture + map) into one cohesive visual document, including:
Onboarding and Brand Questionnaire
Brand purpopse, values & vision
Target persona
Brand persona
> This stage takes 3-4 weeks from the onboarding phase
BRAND IDENTITY | $$$
Once we’re armed with this information, we’ll use the Brand Framework a guide to create a visual identity that is Tequila (TQ) 750mL and Margarita Mix (MX) 375mL.
Deliverables:
Creative Brief
Logo concept presentation (2 concepts, per product)
Logo Pack: .eps, .png and .jpg for print and web
Colour Palette + Typography
> This stage takes 3-4 weeks from the time the creative brief is approved.
BRAND VISUAL & STYLE GUIDE | $$
We will develop a working document that provides Tequila (TQ) 750mL and Margarita Mix (MX) 375mL with a framework for executing all branded content, including:
Deliverables:
Logo application + use
Brand element application
Tagline application
Colour palette
Typography
Photography style
Product poster guidelines
LABELS DESIGN | $500
Taking what we’ve developed for from the Brand Framework, Brand Identity and along with the Brand Visual & Style Guide, we’ll develop Bottle Labels for Tequila (TQ) 750mL and Margarita Mix (MX) 375mL.
Deliverables:
Labels (2 Concepts, per product)
Labels, Patterns, graphics + illustration
Colour Palette + Typography
> This stage takes 2-3 weeks from the time the concept is approved.
QUALITY ASSURANCE AND DEADLINE MANAGEMENT
NOBLE prides ourselves on our ability to meet deadlines, and have built our reputation on it. At the beginning of each project, we review the availability of key stakeholders to ensure enough time is dedicated to presentations, feedback and revisions. The timelines above account for 2 rounds of revisions at each phase.
Additional Support
Label Print File Revisions | $$$
As an add-on, any post-production edits to final print files can be handled by the NOBLE team at our existing client rate of $150.00/hour.
Label Print Files | $$$
Final print files will be delivered upon project completion, enabling your team to manage and maintain assets internally going forward.
PORTFOLIO
×
PORTFOLIO ×
what they said
“The brand they developed got us noticed in an industry that is complex and crowded.”
The team at NOBLE visually communicated exactly what we wanted to bring to our market, and the results have been immediate.
- Trevor Wills
Chief Operating Officer, Valence Energy Capital
REFERENCES
×
REFERENCES ×
Trevor Wills
CHIEF OPERATIONS OFFICER | Valence Energy Capital
Project: Valence Energy Capital, Boost Energy Ventures
Elena Remoundos
VICE PRESIDENT, MARKETING | Franworks Group of Companies
Project: Original Joe’s
Christianne Balzun
MARKETING MANAGER | H&R Block Canada, Inc.
Project: H&R Block