A NOBLE PROPOSAL

WELLINGTON ADVOCACY

March 2025

This proposal is strictly private, confidential, and personal to its recipients and should not be copied, distributed, or reproduced in whole or in part, nor passed to any third party.

NOBLE

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WELLINGTON

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NOBLE × WELLINGTON ×

We help you win!

At NOBLE, we pride ourselves on fostering partnerships with our clients and arming them with the tools they need to do great work. Our process ensures everyone on your team is fully immersed in who you are, what you stand for, and what sets you apart.

We’ve been building brands that meet business needs since 2012. Experience has taught us that no two projects are alike, and the best results are achieved when one-of-a-kind solutions are applied. We take this approach to everything we do - we start with the heart of the project and build the body around it. Putting strategy first allows us to authentically connect with your audience and create a brand with clear meaning and purpose.

As an agency dedicated to crafting strategic and impactful brand experiences, we are inspired by Wellington Advocacy’s commitment to shaping public policy and driving meaningful change. Your expertise in government relations, strategic communications, and digital mobilization has positioned you as a leader in advocacy and public affairs and we believe that a refreshed brand identity will reflect your firm’s growing influence in Canada’s public affairs industry, while reinforcing your position as a trusted authority. We would be honoured to collaborate with you on a rebrand that supports your continued impact.

PROCESS

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PROCESS ×

WHEN DEVELOPING CREATIVE WORK, NOBLE FOLLOWS THIS PROCESS:

Onboarding

Research + Discovery

Creative Brief

Concept Development

Presentation + Feedback

File Production

Post Launch Support

DELIVERABLES:

Identity Design

Logo including submarks, alternates, b/w versions

Colour Palette + Typography

Image Library

Pattern + Icon Development

Graphics + Animations

Brand + Visual Guide

INVESTMENT

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INVESTMENT ×

ONBOARDING

At the onset of each project we gather information about your organization through our onboarding process. This process includes our meet and greet, scope and timeline review, setting key milestones and deliverables.

> This stage takes approx. 1 week

RESEARCH & DISCOVERY | $5,000

Working closely with your team to ensure alignnment at every step, we’ll conduct online interviews with existing stakeholders and review the current marketplace. We’ll also audit any current marketing materials and owned assets.

Deliverables:

Stakeholder Questionnaire
Competitive Analysis
Marketing Asset Audit
Creative Brief

> This stage takes 3-4 weeks from the onboarding phase

CONCEPT DEVELOPMENT | $6,000

More than a logo, a brand is an intangible asset, and a promise that conveys who you are, what you do, and why that should matter. Having a cohesive brand and visuals creates trust with your audience and creates consistency in messaging. Armed with everything we learned during research and discovery, we set out to create a brand that reflects your firm’s growing influence in Canada’s public affairs industry.

Deliverables

2-3 logo options
Patterns, graphics + illustration samples
Typography options
Colour palette options

> This stage takes 3-4 weeks from the time the creative brief is approved.

BRAND GUIDE & ASSETS | $5,000

Once a concept has been chosen and refined, we create final brand files and the Brand + Visual Guide. This document outlines how to apply your new brand across various channels - including logo, colour, typography, and visual usage.

Deliverables

Logo Pack
Patterns, graphics + illustration files
Colour Palette + Typography
Brand + Visual Guide

> This stage takes 2-3 weeks from the time the concept is approved.

QUALITY ASSURANCE AND DEADLINE MANAGEMENT

NOBLE prides ourselves on our ability to meet deadlines, and have built our reputation on it. At the beginning of each project, we review the availability of key stakeholders to ensure enough time is dedicated to presentations, feedback and revisions. The timelines above account for 2 rounds of revisions at each phase.

Additional Support

Brand Assets | $10,000 ~ $15,000

Business Cards, Letterhead, Email Signature

Brand Story

Marketing Brochure

Custom Photography

Brand Story Video

WEBSITE REDESIGN | $15,000

Copywriting

SEO optimization

Design + development